This custom door company focuses on selling high quality custom made doors manufactured in town. The problem is, this is one of the most competitive industries. This company was relying on direct mail and referrals but needed a more reliable and scalable channel for acquiring new business especially in the slower months.
When we had our initial meeting with this custom door company we knew that it was going to be a big task creating a Google Ads campaign from scratch in an industry that has high competition and expensive average Cost-Per-Clicks (CPCs) for their target keywords, but we were up for the challenge. We decided to go after keywords that didn’t have such a high CPC but were still very relevant to their business and we focused on optimizing our ads and targeting to really ensure they were getting high-quality leads that convert into actual customers while maintaining a positive return on ad spend (ROAS).
This company specializes in home remodelling and renovations. We were contracted to improve their average cost per lead and improve their overall lead quality.
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This company specializes in spray foam insulation. They were looking to expand aggressively and contacted us to build their online presence. We were up for the task!
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